Hyperwords

Maybe many of you already knew it, but if you don´t go and give it a try. Hyperwords it´s an incredible Firefox app that will change entirely the way in which you browse the web, making all words interactive. This is definetly a new step to achiving the Semantic Web dream of Sir Tim Berners-Lee.

Now take a moment and imagine how this technology could improve the web experience, that´s definetly a field where brands could benefit. What do you think?